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Published in The Morning

Are we all starting to sound the same?

Part of Working With AI

Emails that sound like press releases, posts that sound like motivational speeches, ads that sound like other ads — AI polishes everything with the same spices, and ten different restaurants start serving the same dish. Polish is not voice. The humour, the culture, the lived experience are yours to add, the way a tailor fits a suit. When flawless communication is free and everywhere, sounding unmistakably like yourself may be the most valuable advantage left.

Read the full piece at The Morning

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